Source: Strategy Online,Canada
A few weeks ago, I had written a blog on QR codes. I had mentioned about an article how smart marketers use QR codes. The Global supermarket giant Tesco used QR codes to entice hard-working, time-strapped Koreans into its stores by bringing the shopping experience to them, with virtual stores based in subways and metro stations. Now the same thing is happening here in Toronto, the first of its kind in North America.
Well.ca, a Canadian online store that focuses on health, beauty, personal care and household products has launched what it says is the first virtual shopping wall in North America.
The Union Station (Subway stop) in Toronto has the virtual walls now. Folks can scan the QR codes to make the purchase and the items will be delivered free to them the very next day. The virtual shelves hold products from P&G brands such as Tide, Crest, Head and Shoulders and Pampers.
Who is the target audience? The folks at well.ca claim that the target audience are women with children who after a long day of work don’t necessarily want to carry large diaper boxes. It'll be interesting to see if these "women with childen" adopt this technology (and scan a wall) and are attracted to the idea. Perhaps, the Union Station was the best test bed. The wall is out there until April 30. So, do check it out!
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