Love for LUSH!

As the lady at the store explained me how to use the “Mask of Magnaminty”, my husband looked at me and asked "Can I eat this?" His question was a valid one as LUSH products are technically edible. He did not dare to try that though.

LUSH,a brand known for fresh handmade bath and beauty products,is extremely popular worldwide. They have over 600 stores in more than 400 countries. From Saudi Arabia to Sri Lanka, and from Bangalore to Toronto, LUSH has a strong loyal fan base.But what makes these products special? They are 100% organic and handmade. What excites most individuals at a LUSH store is that the products are full of bright colors and great scent. To top that, the reps at the store are extremely knowledgeable. They are polite, take personal interest and know the stuff.

LUSH is a great example of a high quality product with some unique selling tricks. It has some innovative marketing and branding strategies. Sample this – a product called “Bath Bombs” are solid balls made of sodium bicarbonate that fizz with different scents and colors when dropped in the bathtub. Isn’t that cool?
I have hardly seen any ads of LUSH in the print and television media but I have heard many women talk passionately about it. And LUSH makes sure that there is lot to talk about it. They do not sell products older than four months. The soap bars are sold "naked" i.e. free of wasteful plastic packaging. They also promote recycling of containers.

And my favorite part - each LUSH product has a sticker with the date the product was made and the name of the person who made it. I think that this is a great way of employee motivation. Imagine if I worked at LUSH and made a face mask and the package had my name on it.! BTW, the mask that I bought was made by Adam. Thank you, Adam!