Read the news and was glad to read that Adele swept the Grammys (six, to be exact). Social Media had a big role to get Adele noticed to the world. She was offered a recording contract after a friend posted her demonstration on Myspace.
Justin Beiber is another example. The fans (especially teenage girls) found him before the music industry discovered him. In 2007, Justin's mother had posted a video on YouTube of him singing "So Sick" by Ne-Yo. This video got very popular, went viral and in a couple of years, the young man was singing for US President Obama. In 2011, Bieber was among the most tweeted, shared and viewed celebrities on the social web.Here is an interesting article that I read a few days ago on Justin's social media presence. It is about Justin completing his 5th YouTube anniversary. Above is the infographic from there. It is awesome.
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