My husband asked me these questions as we had breakfast at Hanks and he looked at some of the paintings that had a QR (Quick Response) code listed below them for the details.
For some time now, you'll notice that a lot of the ads have the QR codes placed in them. The QR codes were introduced by Toyota and since then Marketers have had many justifications on using them. With the surge in smart phones, there are apps designed for smart phones where individuals can point their devices at the codes for a few seconds and are sent to a website. If you are a savvy marketer, going QR is a way to go digital from the traditional style of print advertisement.
If you’d like to get a QR Code done, it is quite easy. Choose one among these to start your own QR code
http://qrcode.kaywa.com/
http://www.qrstuff.com/
http://goqr.me/
I built one now and if you scan the below QR code, you’ll be directed to my website.
Most of the times, QR codes don’t lead to a mobile friendly content. Also, the codes are seen at areas (like the subways) where there is no telecom coverage. Thus, they serve no purpose.
Here is an interesting article I read recently on how to using QR codes for effective Marketing
When I see people reading ads that have QR codes, I often ask them if they have used it before. The youngsters have tried it a few times but did not sound very excited about it. Others, like my husband, felt it was more of a distraction. It is up to savvy marketers to make QR code content more meaningful and interesting.
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