The first thing that you want in advertisement is to get your audience interested. With various products and services in the market, it could be difficult to get the attention of your audience.But how about an effort to not only get their attention but to also have their jaws dropped? Get them excited and even scream!. Perhaps that is what some smart Marketers in NY did a few days ago.
Flying People were spotted around the skies of lower Manhattan (Video here - ). These weren't real human beings but specially designed radio controlled planes. Reason - this was a part of the viral marketing plan for the upcoming fim "Chronicle". Result - "Spectators in New York -- notoriously a hard-to-impress bunch were uniformly astounded by the flying people.". Read the story here about the folks who created this innovative act.
Must admit...This is a very innovative piece of of viral marketing. Am I excited? Of course, yes. Hence the blog. Will I see the movie? Perhaps. I am more interested in buying one of those specially designed flying people! :)
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