Last week, I saw an interesting documentary (made in 2011) titled "POM Wonderful Presents: The Greatest Movie Ever Sold". The documentary is about product placement in films and TV shows. While creating the documentary, the director Morgan Spurlock sets out on an interesting mission - he reaches out to the corporate world asking them to sponsor his movie and in turn will promote their product in the movie calling them the "greatest" product. So, in the greatest movie ever sold, he drives the greatest car, has the greatest shoes and flies the greatest airline. The discussions that he has with the executives is very interesting. There is "no plot" in the movie, but the "plot" itself is around how the director reaches out to corporate to sell, sell and sell. The film's slogan is aptly titled "He's not selling out, he's buying in".
Here is the trailer for the movie. Check out the last statement where the Director asks an expert that he is surrounded by ads everywhere and if he could find a place where one can see no advertisements. The expert quickly responds “in your sleep"!
The biggest surprise while watching the documentary was the revelation about Sao Paulo in Brazil. I learnt that they city has said no to advertising. So, when you come to the city, you'll notice that there are no billboards, flyers, ads or posters. I could hear the citizens saying that they can now see the beauty of the city. Very interesting!
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